Let’s talk about something that doesn’t get addressed enough: the expectation that Indigenous coaches should offer discounts on their services. It happens more often than you’d think, and it’s a conversation that needs to change.
If you’re serious about diversity, equity, and inclusion in the running space, then that commitment has to extend to how you compensate Indigenous professionals. Asking for a discount—especially from those of us who already navigate systemic barriers—undermines the very values you’re claiming to support.
The Reality of Indigenous Coaching Expertise
Indigenous coaches bring more than just training plans to the table. We bring lived experience, cultural knowledge, and a perspective that is often missing in mainstream coaching. Many of us have spent years gaining certifications, honing our skills, and building a reputation in an industry that historically hasn’t made space for us. That expertise deserves full pay, just like it would for any other coach.
When organizations or individuals ask for a discount, it reinforces the idea that Indigenous labor is worth less. It’s a frustratingly common pattern in diversity and inclusion work—marginalized professionals are asked to contribute, but not always compensated at the same level as their peers.
The Emotional Labor Factor
On top of coaching itself, Indigenous coaches often take on extra emotional labor. We educate. We advocate. We challenge outdated systems. That work is valuable, and it takes energy. It’s not an add-on or a bonus—it’s an integral part of what makes us effective at what we do. And it shouldn’t come at a financial loss.
True Equity Requires Fair Pay
If you’re an individual or organization that values diverse perspectives in running, here’s what that looks like in practice:
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Pay Indigenous professionals at their full rate. No discounts. No “exposure” offers. Just fair compensation for the work being done.
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Build an actual budget for DEI work. If your organization wants to bring in Indigenous coaches, plan for it financially. Fundraising, grants, and sponsorships exist for this reason.
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Recognize the extra labor that comes with being a marginalized professional in this space. It’s not just coaching. It’s breaking barriers, shifting mindsets, and doing work that benefits the entire industry.
Work With Me
If you’re looking for a BIPOC coach who understands the needs of Indigenous athletes, as well as Masters and Menopausal athletes, who brings a different perspective to the table, and who is committed to making running a more inclusive space, I’d love to work with you. My expertise is built on years of education, experience, and a deep connection to both running and community.
But let’s be clear—I’m not doing it at a discount. And I shouldn’t have to.
If you believe in what I do, invest in it. That’s how we create real change.