hustle.run.thrive. blog — fitness challenges

Why Fitness Marketing Keeps Getting It Wrong With Women

March 04, 2025 • fitness challenges • menopausal marathoner • menopausal runner • mom mentality • surgical menopause • younger menopausal runner

The fitness industry keeps dividing women into categories that don’t reflect real life. The assumption is that if you’re a mom, you train one way. If you’re menopausal, you train another. If you don’t fit either label, you’re left with messaging that doesn’t speak to you at all.

Smart Approaches to Fitness Challenges

January 02, 2025 • fitness challenges • hustle run thrive • train smarter not harder

In the world of fitness, challenges like plank, squat, and push-up regimens, or more intense ones like 75Hard and 4x4x48, are everywhere. But before diving in, it's crucial to understand that these challenges weren't necessarily designed with your unique needs in mind.