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hustle.run.thrive. blog — oversimplification in fitness coaching

Misinformation in Women’s Fitness: How CICO and Oversimplified Science Fail Athletes

CICO vs hormones debate fitness industry misinformation hormones and athletic performance menopause training misinformation misinformation in women’s fitness oversimplification in fitness coaching real coaching vs control women’s health and exercise science

Exposing misinformation in women’s health and fitness. Why oversimplified CICO claims and dismissing hormones harm athletes—and what real coaching looks like.

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