Welcome to hustle.run.thrive.

I’m Becky Croft, an Indigenous running and strength coach who helps athletes train smarter, move better, and stay strong for the long haul. I work with runners who care about performance but aren’t interested in sacrificing their bodies, health, or sanity to get there.

My coaching blends running mechanics, movement efficiency, strength training, and nervous system awareness into a practical, sustainable approach that actually fits real life. No hype. No shortcuts. Just smart training that respects your body and adapts as you do.

Who This Is For

This space is for you if you’re tired of feeling like running only works for one type of body or one stage of life.

I coach Masters athletes, menopausal athletes, and runners navigating injury history, burnout, or big life transitions. I also work with newer runners who want to build strong foundations instead of undoing bad habits later.

You don’t need to run fast to belong here. You don’t need to chase arbitrary metrics. You just need a willingness to learn how to work with your body instead of against it.

How I Coach

Running isn’t just about mileage and pace. It’s about how you move, how you recover, how you fuel, and how well your nervous system can handle the load you’re asking it to carry.

My approach is form-focused and efficiency-based, grounded in biomechanics and refined through years of hands-on coaching with athletes across ages, abilities, and backgrounds. We pay attention to posture, cadence, arm swing, strength balance, fatigue patterns, and stress, because those details matter when your goal is longevity.

The result is running that feels more controlled, more confident, and more sustainable over time.

What You’ll Find Here

Inside hustle.run.thrive you’ll find coaching, training plans, guides, and workshops designed to help you build resilience and clarity in your training.

That includes:
• Custom and semi-custom run programming
• Strength training built specifically for runners
• Movement and mechanics workshops
• Guides on fueling, form, mindset, and injury resilience
• Tools that support consistency without obsession

Everything here is built to be practical, evidence-informed, and adaptable. No rigid rules. No one-size-fits-all answers.

Why This Matters

A lot of runners are doing “everything right” and still feel stuck, injured, or exhausted. That’s usually not a motivation problem. It’s a systems problem.

When training doesn’t account for hormones, stress, life load, or movement patterns, progress stalls and confidence erodes. My job is to help you understand what your body is telling you and give you a plan that actually responds to it.

This is about building capacity, not grinding yourself into the ground.

About Me

I’m a Game Changers coach + Mentor, certified through RRCA, and a Girls Gone Strong Menopause Strength Coach, with a background in movement education and years of experience coaching runners in both individual and group settings.

As an Indigenous coach, I bring a perspective that values sustainability, respect for the body, and long-term health over hustle-at-all-costs culture. I believe running should support your life, not consume it.

I don’t coach from a script. I coach from experience, education, and an ongoing commitment to learning.

If you’re ready to train with intention, build strength that actually supports your running, and stop second-guessing every ache, missed workout, or slower day, you’re in the right place.

Explore the coaching options, grab a guide, or start with the tools that meet you where you are now.

You don’t need to overhaul everything. You just need a smarter way forward.