hustle.run.thrive. blog

This Wasn’t a Study—It Was a Setup: How a 10K Fat Loss Challenge Got Hormones and Science Wrong

estrogen and fat storage hormones vs calories debate menopause and metabolism menopause and weight gain

This isn’t science—it’s bias. Learn why a viral “menopause weight loss challenge” fails women and what real research says about hormones and fat loss.

Read more →


When Coaches Use the Wrong Research: Why “Evidence-Based” Isn’t Always Athlete-Aligned

bias in menopause research male bias in research menopause research quality research research problems science and bias in research Women’s health research funding women’s health research gaps

The real evidence-based coaching for women in midlife means accounting for hormonal shifts, training load, recovery demands, and the complexity of what they’re juggling—not dismissing them with a PubMed link from 2004.

Read more →


The Estrogen Factor: What the Science Actually Says About Menopausal Weight Gain

Bio Identical Hormones hormone balance hormone imbalance HRT for menopause menopausal runner weight loss Menopausal weight gain and athletes menopause and hormone therapy perimenopause weight gain

Estrogen may not be the only factor, but it’s a major player in how fat is stored, how metabolism functions, and how women feel in their own bodies during and after menopause.

Read more →


Not a Grift, Not a Cure-All: Rethinking Holistic Approaches in Menopause and Wellness

alternative therapies for menopause evidence-based vs holistic grifters in health and wellness holistic menopause support integrative approaches to menopause menopause wellness

Explore the tension between science-based and holistic menopause care. Not every natural remedy is a grift—some tools just help people feel better.

Read more →


Should You Try Ketones for Running Performance? What Runners Need to Know Before They Sip

are ketones worth it for runners do ketones improve running performance ketone supplements for runners performance supplements for recreational runners running performance supplements

Curious about ketone supplements and if they can improve your running performance? Learn what the science actually says, who the studies were done on, and whether ketones are worth it for recreational or menopausal runners. This post compares ketones to super shoes and explores if they offer a real edge—or just hype.

Read more →