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hustle.run.thrive. blog

Hot, Humid Runs & Sports Drinks: How to Choose the Right One

• best sports drinks for running • electrolytes for runners • endurance hydration strategies • fueling for long runs • hydration for runners • running in heat • sports drinks for runners

Confused about sports drinks for hot runs? This guide breaks down electrolytes, carbs, and hydration strategies to help runners fuel smarter all summer.

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Beyond CICO: The Real Story of Weight Gain and Energy Balance in Menopausal Athletes

• Calories in calories out menopause • Energy availability in menopausal women • Menopausal weight gain and athletes • Menopause and muscle loss

Discover why the traditional Calories In, Calories Out (CICO) model falls short for menopausal athletes. Learn how hormonal changes affect metabolism, muscle loss, and fat gain—and explore science-backed strategies to fuel performance, preserve muscle, and manage weight effectively during menopause.

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When ‘Science’ Silences: What Male Coaches Get Wrong About Menopausal Athletes

• CICO myth menopause • evidence-based coaching for women • gaslighting in fitness industry • menopause and weight gain • menopause fitness coach • why CICO doesn’t work for menopausal women

Calling out the bullying behavior of male fitness coaches who misuse science to silence menopausal athletes. Learn what real evidence-based, inclusive coaching looks like and how you can work with a coach who sees you.

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CICO, Belly Fat, and the Bro Science Trap: What Masters + Peri/Menopausal Athletes Actually Need to Know

• calorie deficit doesn’t work • CICO myth for women • perimenopause fat gain • visceral fat in menopause • women’s fat loss over 40

Learn why a calorie deficit alone won’t guarantee visceral fat loss, especially for menopausal athletes. Discover what really works and why bro science falls short.

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I Don’t Coach Fat Loss—But I Do Understand What My Athletes Are Up Against

• CICO menopause • menopause and fat loss • menopause weight gain • menopause weight loss • perimenopause • perimenopause nutrition • perimenopause weight gain • surgical menopause • surgical menopause athletes

A strength and running coach explains why she doesn’t coach fat loss, challenges CICO assumptions for menopausal athletes, and makes a case for performance over body comp.

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