hustle.run.thrive. blog — endurance sports inclusion
The Cost of Being Seen
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The running industry loves to celebrate diversity, but Indigenous athletes, coaches, and advocates are still fighting for meaningful recognition. And behind the polished campaigns and carefully curated partnerships are uncomfortable conversations about power, accountability, and harm that rarely see the light of day. From the silence surrounding Indigenous Peoples Day to the realities of advocacy behind the scenes, it's time to question who gets seen, who gets heard, and who benefits when inclusion becomes a marketing strategy.
The Yellow Gate and the Stories It Guards
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A deeper look at the Barkley Marathons, gatekeeping in endurance sports, and how myths about toughness, gender, and impossibility shape who feels allowed at the starting line.